Michael Tate is one of the best orators I have had the good fortune to meet.
He puts the room at ease from the beginning and speaks nothing but common sense
about how you cut through all the advertising noise to get yourself heard.
Steve Paton
Regional Manager Scotland
Kodak Lens
Edinburgh SCOTLAND UNITED KINGDOM
www.kodaklens.co.uk
Thanks to Michael Tate for the presentation in Shawano. I am buying his premise. Looking forward to growing my market share during upheavel and tumult among my competitors in financial services. I am turning on the fire hose.
Andy Sulskis
Manager
Edward Jones Investments
Pulaski WISCONSIN USA
Michael Tate's talk on effective advertising is very informative and enjoyable. As an advertising novice his words of wisdom made perfect sense and were readily applicable within the context of my own organization. The presentation was relaxed and informal yet informative and engaging - he is certainly an accomplished public speaker / presenter.
Chris Wond
Project Manager
Scottish National Equestrian Centre
Oatridge College
Ecclesmachan Broxburn WEST LOTHIAN SCOTLAND UK
I attended the Roy Williams Seminar on advertising. The difference between Williams & Tate is that Michael Tate's workshop is more useful for me - it really is in-the-trenches education.
Johnny McDonald
Regional Manager
National Franchise
NAPA Auto & Truck Parts
LUBBOCK TEXAS USA
I just attended a seminar hosted by Flash 92.1 in Sacramento. I want to say, it is refreshing to hear Michael Tate talk about the very things that I believe so very much in. Thank you for re-enforcing the core values that really can make a business successful! Your seminar was fantastic!
Annette Robb
Marketing Director
Jackson Properties
SACRAMENTO CALIFORNIA USA
I have had the benefit of working with Michael Tate more than once and always found his knowledge, character, and ability to interact with people to be astounding. The overall marketing acumen he possesses is enviable from the most touted marketing guru that I know of present or past.
I encourage anyone who is seeking to learn the right way to penetrate the marketplace effectively to consult with Michael Tate.
Arlisa Jackson, MBA CPA RDB
President
ARJA Enterprises, Inc
Small Business Opportunity Study
Super Bowl XXXIX
JACKSONVILLE FLORIDA USA
I enjoyed the seminar so much I even signed a $19,000 advertising contact - Michael Tate convinced me!
Charles Stuart
Owner
K-9 Bakery
CHATTANOOGA TENNESEE USA
Michael Tate presents an informative seminar on the principles of marketing. I found myself nodding in agreement with what most businesses do wrong, and I’m feeling excited about the prospect of advertising the right way. I left with valuable insight on how to advertise so potential customers not only become aware of our services but also how to make an emotional connection so they come to us and not our competitors.
Kathleen Rice CMPE
Administrator
The Plastic Surgery Group
CHATTANOOGA TENNESEE USA
Mr. Tate the ideas you presented at your workshop were extremely well delivered. I had learned about Awareness Advertising in my early Coke-a-Cola marketing days.
We called ‘it’ the 'Familiarity Theory'; and 'Call to Action' Advertising, we called T-Pod (target-market, point-of-decision). I think your descriptions and core ideas are much better than ‘those’ clumsy Coke terminologies. I thought your presentation was well reinforced with clear graphic support and images. Your personal style (your eye contact and delivery were very effective)in keeping the entire audience drawn in to the subject and was probably your best asset.
I am glad I was there.
Bottom line, thanks for the invitation, it was time well spent.
Alan Field
President
Internet Development Corp
CHATTANOOGA TENNESEE USA
Michael, I indeed enjoyed your seminar last week - thank you.
Knowing many of the attendees personally and the varying degrees of marketing / advertising knowledge I think you did a great job of covering everyone who attended.
I particularly liked your line ‘advertising = equity’ and will use that in my never ending debates to get more marketing dollars. Thanks for sharing your passion.
Jennifer Mingola
General Manager
Warehouse Row
INDIANAPOLIS INDIANA USA
I enjoyed the workshop immensely! I look forward to the next opportunity to attend such a training session. Michael helps to break the code of media placement in simple terms that anyone can understand. You gotta love it. It takes all the pressure off.
Chip Frazier
Regional Catering Coordinator
Panera Bread
MAJOR CORP AROUND THE WORLD AND ACROSS THE USA
The workshop that you gave was very informative.
What I took from your seminar was that it is not what I do but how I do it. It is repetition that will get people's attention and to not stop. I think we all get into that busy time and forget to prospect which in turn hurts us once it slows down a bit. This is where your scales showing the continuous advertising ( however we do it) will benefit my Company. I thank you for the information that you provided for my business and I look forward to the rewards that will come with these tools.
Shannon McAllister
Royal LePage
TERRACE BRITISH COLUMBIA CANADA
Michael thank you for visiting our city, I look forward to working with you, and hope to have you speak at a Modern Woodmen event soon. Over the past 20 years I have had a successful career in financial services, during that time I have spent well over a half million dollars in advertising. Your advertising workshop has taught me how to properly invest my time and money to grow my business; I am very excited about my next 20 years in business.
Joseph A. Sztapka
FICF, LUTCF, CLU-ChFC, CLF
Agency Manager
Modern Woodmen of America
SIOUX FALLS SOUTH DAKOTA USA
In four days we created an astonishing increase of 40% in our annual revenue!
Bill Struyk
President
WGHN AM & FM Inc
GRAND HAVEN MICHIGAN USA
I thoroughly enjoyed your seminar. I have been "out of touch" with the marketing / advertising world since I left Toronto 4 years ago. Your seminar brought me back to the basics, which as convoluted as today's world can be, the advertising industry can make it that much more complicated. Everyone trying to out-do the other, however as you referenced repeatedly in the seminar, simplicity is the way to success.
Kristina Csondes
Office Manager
Quickload CEF Inc
PRINCE RUPERT BC CANADA
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